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AI in creative SMEs: between fear, resistance and opportunity

17 May 2026 · Julien Klein

BLIND SPOT · EPISODE 04

AI in creative SMEs: between fear, resistance and opportunity

Vincent Lamanna (Crewdle) and Jonathan Belisle (Paracosm) share concrete strategies for integrating AI into growing creative businesses.

AICreative SMEsLeadershipGreen tech
THE EPISODE

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THE GUESTS

Three perspectives, one shared challenge

Vincent Lamanna

Vincent Lamanna

CEO & Co-founder

Crewdle

Jonathan Belisle

Jonathan Belisle

Founder

Paracosm

Julien Klein

Julien Klein

Host

monExpansion

THE ESSENTIALS

What this episode reveals

This episode of Blind Spot confronts a reality many creative leaders avoid: AI isn’t waiting for you to be ready.

Vincent Lamanna, at the helm of Crewdle, bet on greener communication through peer-to-peer and artificial intelligence. Jonathan Belisle, founder of Paracosm, pushes the boundaries of immersive creation by putting AI at the heart of his creative process.

What do they have in common? They didn’t wait for permission. They tested, adjusted, and brought their teams along. No grand theories · concrete results.

5 KEY IDEAS

The major takeaways

01

AI as a new colleague

Integrating AI doesn’t replace employees · it frees up time for pure creativity and strategic decisions.

02

The #1 blocker isn’t technical

It’s resistance to change and the fear of losing your craft that stall adoption, not the technology.

03

Start small, measure fast

Test AI on repetitive tasks before touching the creative core. Quick wins build buy-in.

04

Decarbonized communication

Crewdle proves you can cut your carbon footprint while being more productive thanks to AI.

05

The future belongs to the augmented

Creatives who master AI will have a decisive edge over the next 2-3 years.

CHAPTERS

Episode timeline

00:00

Introduction · Meet the guests and the theme
03:15

Vincent’s journey · From the VFX industry to Crewdle
07:42

Jonathan’s journey · Founding Paracosm and XR
12:30

First contact with AI · Discovering AI tools
18:05

Internal resistance · The human brakes on adoption
23:48

Quick wins · The first victories
29:10

AI and creativity · Augment without diluting
34:22

Business impact · Concrete ROI of AI
39:55

Decarbonized communication · The Crewdle vision
44:30

XR and AI · Immersive creation at Paracosm
49:15

Training teams · Upskilling without scaring
54:08

Mistakes to avoid · AI adoption traps in SMEs
58:40

Vision 2027 · AI in creative industries
63:20

Advice to leaders · Where to start tomorrow
67:45

Resources · Recommended tools and reads
71:00

Conclusion · Final word
FREQUENTLY ASKED

Your questions answered

Will AI replace creatives in SMEs?
No. AI is a tool for augmentation, not replacement. Repetitive tasks get automated, but the creative vision and strategic decisions stay human.
Where do you start integrating AI in a small team?
Start with quick wins: automate admin tasks, use AI for brainstorming, test on low-risk projects. Buy-in comes from concrete results.
What budget should you plan for AI adoption in a creative SME?
The upfront investment is often lower than you think. Most AI tools run as accessible SaaS. The real cost is training time · 2 to 4 weeks for the first results.
How do you handle resistance to change?
Be transparent about the why, show the individual benefits, and involve the skeptics in the first tests. Resistance drops once people see AI helps them.
What is decarbonized communication?
Crewdle builds peer-to-peer technology that removes intermediary servers, cutting the carbon footprint of video calls while optimizing quality and bandwidth.

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