Small creative teams are quietly building massive audiences…
…and they’re showing us exactly where the creative industry is heading!🍿👀
Thank you The Happy Producers for publishing this brilliant analysis for Canada by Mark J. -> it perfectly captures the energy I’ve been feeling during my week in Montreal, diving deep into where this industry is heading.
Here’s what’s actually refreshing:
Nobody’s pretending they have all the answers anymore.
🎯 What Mark’s analysis reveals:
The streaming gold rush is over. Foreign productions are pulling back. Domestic Canadian content is struggling. And while most of us are lamenting the “good old days,” independent creators are building massive audiences with tiny teams…
YouTube built 2.5 billion users giving content away for free (with ads).
Netflix charged for 300 million and still had to add ads.
By the way:
How much time are you spending on Netflix vs YouTube these days?
Take Hoplite VFX Studio‘s Star Wars fan film “The 212th” -> 12 artists working nights and weekends just hit 1.1 million views!
Studio-quality VFX, collaboration between Québec and France during personal time, zero budget and maximum passion.
The message?
Do what moves you, and people will follow.
That’s not just creativity, it’s competitive advantage by now.
The AI disruption is inconfortable,
but it’s creating space for something better!
We’re growing and it hurts. Remember puberty? 🙂
Also we’re not just changing what we create. We’re changing how we lead creative people entirely.
🚀 The opportunity:
When your creative team can produce 10x more with AI tools, the question isn’t “What will the industry look like?”
It’s more about “How do I lead people who are basically creative superheroes now?”
If you’re leading a AI driven creative teams right now, what are you seeing?
What’s working? What’s off?
Mark’s analysis proves the future belongs to leaders who use uncertainty as a fuel to start pilot projects.
Moreover, it feels like not knowing where we’re going is the perfect time to choose our own adventure! 🧭
At monExpansion, we’re building conversations with leaders who refuse to wait for someone else to figure out the future of creative work.
hashtagCreativeLeadership hashtagFutureOfWork hashtagCreativeIndustry
